This article is the first of our upcoming series, Anatomy of Colors in Web Design. Over the next few months, we'll be covering different colors selection, featuring web designs from around the world with particular to one specific color theme. We start today with an article about the use of the color Green in Web design and related Environmental Concept. Please stay tuned as we will continue with other colors in upcoming weeks.
Everyone has a favorite color and they tend to choose their preferable color when it comes to their work or personal life, e.g. like buying an item or doing an art work. This is almost the same when it’s applied to designers. Designers have a propensity to use the same set of color on their design. It’s as even they were given an unlimited range of colors, they would rather still stick with their own senses.
Web design which achieves successful marketing results is sensitive to the cultural, instinctual and iconic meanings of color in relation to the product/service being promoted, not forgetting to consider the cultural backgrounds and gender of the targeted clientèle too.
Definition of Green
Green is a color, the perception of which is evoked by light having a spectrum dominated by energy with a wavelength of roughly 520–570 nanometers. In the subtractive color system, it is not a primary color, but is created out of a mixture of yellow and blue, or yellow and cyan; it is considered one of the additive primary colors.
Image courtesy from Wikimedia Commons
Green in Web Design
Green is an effective color that is so commonly used in modern web design, probably the awareness of an global trend of environmentalism. Effectual Green design may integrates simultaneously with other supporting colors to displays a symphonic color arrangements of shades, tints, tones and complementaries to tantalize and maintain interest.
The effect of adding textures too can alter colors- for example, a roughly textured surface makes a color seem darker, while a smooth surface lightens the same color.
Color trends may also defy instinctual, cultural and iconic constraints. As Color Professor J.L. Morton says:
Successful design requires an awareness of how and why colors communicate meaning. Web site designers should treat the symbolism of color as seriously as the design of graphics and layout. "
The psychological impact of the color green can be applied to advertising, corporate identity, and electronic media. Industrial manufacturers trying to boost their revenue through Internet sales and marketing may find that implementing green in their Web sites could be helpful.
Many designers reveal that their call to action section/button receive more clicks and attention when they are in green. This could be an impending trend in the Web Design Industry of focusing green to attract visitors.
Call to Action
WedoXHTML has make use of green to highlight their important information brilliantly. The adoption of the green color fonts is comfortable yet obvious to visitor.
Yet another classic example of how pagelime has make use of the color green to direct visitors to the intended section.
Why Choose Green?
Visual receptors have specific characteristics and limitation that are common to most people and they are most sensitive to middle frequencies such as green.
Green is a complex color with many uses and explicit meanings of which you can draw on to focus a designer’s design skills. Green makes things appear natural, fresh, and ecologically beneficial. When equipment is painted green in an industrial environment, the illusion of safety and normalcy is fostered. This environment tend to make people feel clean and that their personal health is not at risk.
People often find the color green in imagery relaxing and refreshing. When someone think of green, they will usually think of the outdoors and plants. The calming aspects of this color lend itself to relaxation and tranquility. Green maximize readability and minimize optical fatigue which is a critical factor in web design. It also draw the eye to the most important areas on a small or large screen and sustains visual interest with it.
Green is also the color of money, nature and environment. Most websites that are going green in their design, imagery and overall style are either corporate or deals directly with the environment and nature in some way.
The Benefits of Green
Green has a significant psychological impact on the human mind and is popular in most cultures. It is the most soothing color to the eye and can aid in the healing process. Green lowers blood pressure, relaxes the nervous system, calms and soothes the mind, stimulates creativity, and is an appetite suppressant. Green is easy on the eye and can improve vision. Images set in green backgrounds seem farther away.
Green as a color is also known to have a shooting effect on humans. It is known to reduce the levels of anger and frustration within more than any other color. The reason why you feel attracted to green grass is because of your body's affinity to this color. The scientific reasoning behind this superstition maybe that the color green usually soothes the nerves. Green is the most restful color to the eye, requiring no adjustment of the retina to focus on it, hence why nature is predominantly green.
Green can also reduces stress yet balances and soothes emotions. It helps anyone suffering from anxiety and depression. Green light is considered to have beneficial effects on people with heart ailments and cancer. However be warned, too much green can cause feelings of envy, resentment and possessiveness!
Different Type of Green in Web Design
Green is a useful marketing organ for organic, healthy and natural 'green' products. However, not all type of green fits the same bill so we have to use it sparingly and if wield properly, it can be a great ally in website design.
Dark green
Most commonly associate with money and ambition, which is popular in corporate website. It can also be use to promote concentration and give visitors a sense of prestige, power and substances on the site.
Bright green
The color bright green may be used to represent bright green environmentalism and is projected as lively, energetic and daring.
Celadon
It's a color that is a pale tint of spring green. It is most commonly used in Chinese, Korean and Japanese art and spread to the other Asian cultures as they perceived as having a quiet elegance whose color is "beyond description.
Yellow-green/Lime green
This color should be use carefully as it often link with sickness and nausea. It’s ideal to use in health products sites or non-food related sites. However, refrain using this color for promoting food products as it's an appetite depressant.
Olive green
Generally pleasing to the eyes, it’s symbolic peace and can be use liberally. Though it may have military overtones for some people.
Blue greens
It’s the most accepted color group of green and it’s appealing across both gender lines.
Using Green with Other Colors
Green can works well with other complementary colors too. Complementary colors are opposite on the color wheel. Red and green, yellow and violet, blue and orange, are the three simple pairs of complementary colors. These colors always go well with each other, hence the term complimentary.
Knowing this, when organizing your website, it's always good to keep in mind that darker colors are easier to see than are lighter ones. Additionally, be careful when using too many colors on the site. The ideal option to begin experimenting on what you can do using different shades is to use two complimentary colors first. Now, we'll see how green works with other colors too.
Green with Blue
It produce echoes of nature, water and forest. It also symbolize freshness, growth and can denote new beginnings.
Green with Brown, Tan, or Beige
The combination says organic or recycled and can be a good color combination for packaging of those type of products.
Green with Yellow and Black/White
Tri-color combinations of green with yellow and black or white are sporty, outdoorsy colors.
Green with Purple or Red
Green with these two color can be high contrast, lively and arousing.
Green with Orange and Yellow
The lime green with orange and yellow is a fresh and fruity palette which implies health conscious.
Showcase of Corporate Identities
Green is common and evident in corporate Web Design.
Showcase of Freelancers
Freelancers has also tapped on the benefits of green in their portfolios.
Showcase of Green Web Designs
Other Web designs has use green perfectly.
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